MA IN MARKETING AND INNOVATION
This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of these frameworks in a range of strategic business situations. You will achieve a respected academic qualification awarded by Anglia Ruskin University, by studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Professional Academy of London Marketing or ABP Postgraduate Diploma in Business and Marketing Strategy.
Students can also choose to attend a London School of Marketing Dissertation workshop in Central London. This 5 day dissertation workshop will allow you to work together with other students and have the opportunity to ask the lecturer any questions you may have that may help with your overall success in your course as well as still having all the online resources and tutorial support. Click here for more information.
By the end of the masters in marketing course, you should be able to:
Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments
Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer relationships
Review, modify and apply transferable marketing concepts and skills in the management of product and market development, with a focus on a strategic perspective
Assess market-sourced data and information from a variety of organisations, and use this for strategic marketing decision-making
Examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth
Develop intellectual mastery in the area of marketing management and innovation